First we learn how your customer decides. Then we spend.
It changes the research, the offer, the creative and what we call a win.
Ten-second check
When a new customer finds you, what happens next?
Pick the closest one.
Mode 1 · The quote
Nobody buys until they talk to you.
What it looks like
Custom price, weeks of deciding, usually more than one person in the room. This is where Top of Mind started — metal fabrication, laser and waterjet cutting, construction and materials supply.
Where the money actually leaks
In the gap between someone showing interest and someone getting on a call. Most sites make a technical buyer dig through a PDF catalog and a generic form.
What we build in the first 60 days
- A site built to start qualified conversations
- Scope questions instead of a blank contact box
- Direct scheduling instead of “we'll get back to you”
- Ads aimed at the triggers that move a technical buyer
What we report
Qualified quote requests
Not raw form fills or clicks. We agree what “qualified” means before a euro moves.
Part of our fee is per qualified lead.
Mode 2 · The cart
They buy without ever speaking to you.
What it looks like
Nobody here reads a spec sheet first. They decide whether this fixes the problem they felt this morning.
Where the money actually leaks
Almost never in targeting. It leaks in creative fatigue: the same two or three ad angles run until the audience stops responding.
What we build in the first 60 days
- A steady pipeline of new creative variations
- Tested fast, killed fast — winners get the budget
- A pass on the store and checkout
- Tracking that separates profitable orders from busy ones
What we report
Profitable orders
Cost per acquisition against your real margin, not clicks or reach.
Part of our fee is tied to ad performance.
Mode 3 · The calendar
You sell time, and tonight's slot is gone for good.
What it looks like
An empty Tuesday is a Tuesday you never get to sell again. Packed weekends, dead weekdays, and a platform in the middle taking its cut.
Where the money actually leaks
In the mismatch between when people want to book and when you have room, and in a platform that takes a cut and keeps the customer's contact details.
What we build in the first 60 days
- Demand aimed at your dead periods
- A direct-booking path on your own site and calendar
- Reasons for past guests to book direct next time
- Tracking that shows direct vs platform bookings
What we report
Direct bookings, dead days filled
Shows whether platform dependence is shrinking.
Part of our fee is tied to direct bookings.