One method. Every account.
Slower on week one, faster on every week after.
What you see on day one
Your first month
Example plan · shared with you on day one
Each step, and what you get.
Step 1
Research the market
We learn your industry the way your buyer sees it, from the outside in.
A quote business might mean spec sheets; a cart business, what gets saved; a calendar business, when people book.
What you get
- The questions buyers ask first
- An audit of what you already run
- A tracking check before any spend
What buyers actually say
ExampleSearch
“price range before I call anyone”
Reviews
“took three weeks to get a reply”
Sales calls
“we just want to see it first”
Insight: they want proof and a timeline before they want a price.
Step 2
Map the competition
We find who's winning attention in your space and take their approach apart.
Their ads, sites, offers and reviews.
What you get
- A competitor map
- Their ads, taken apart
- The open space nobody claims
Taken apart
your top competitorsCompetitor A
Competitor B
Competitor C
Step 3
Build you a sharper position
We sharpen what's proven and add what's missing.
Then we launch small and measure the one number we agreed on.
What you get
- A positioning draft
- A channel plan
- One number, reported monthly
Your position
The name they remember when they're ready.
Week by week, in the open.
Plan on day one, first report on week four.
Week 1
Research
Week 1
Research
Research & audit
Your market, your competitors, what you already run.
Week 2
Plan
Week 2
Plan
Position & plan
A concrete plan, not a generic bundle.
Week 3
Launch
Week 3
Launch
First campaigns live
Ads, content or site work goes live, small and controlled.
Week 4
Report
Week 4
Report
First real report
What happened, why, and what changes next.
Your month, in plain language
Written by the two of us, not a dashboard
What happened
Fewer calls from search in the second half of the month.
Why
Two competitors started bidding on your name. We caught it the same week.
What we change next
Budget moves to the searches they ignore, and your lead time goes into every ad.
The number we agreed on
Qualified quote requests
Same number, every month. No new metrics when it's a bad one.
Ready to start the research?
Week one starts when you say so.